According to The Jasminebrand, for those who wish they could have had the chance to see iconic singer Whitney Houston perform live before she passed in 2012, that chance is coming. The “I Will Always Love You” singer’s estate has inked a new deal with Primary Wave Music Publishing, a boutique music company, specializing in the marketing of classic artists’ catalog. Some of their clientele include Bob Marley, Smokey Robinson, and Def Leppard. Their first massive project for Whitney is a hologram tour.
The show will feature Whitney Houston’s image and voice as a hologram, performing her classics backed by her original band and backup singers, including her brother Gary Houston. Whitney Houston’s longtime manager and sister-in-law, Pat Houston, says the estate is finally ready to feed the singer’s fans with new ways to honor her legacy while re-polishing her image. Pat told the New York Times:
“Before she passed, there was so much negativity around the name; it wasn’t about the music anymore. People had forgotten how great she was. They let all the personal things about her life outweigh why they fell in love with her in the first place.”
Primary Wave founder, Larry Mestel, added:
“Whitney was America’s sweetheart, and the idea now is to remind people that that is what her legacy is.”
Pat says that as the executor of the estate, she has turned down several deals pitched for Whitney after her death, including a traveling museum. She said:
“Everything is about timing for me. It’s been quite emotional for the past seven years. But now it’s about being strategic.”
She also reveals the reason Whitney Houston never wanted to be included in the Hollywood Walk of Fame:
“[Whitney] didn’t want people walking on her name.”
Primary Wave is organizing many upcoming Whitney Houston projects, including a Broadway musical, and an album of unreleased music.
Would you attend a Whitney Houston hologram concert?