According to Variety, “The Wiz Live,” set a Nielsen Twitter record as most social live special program in the more than four years of tracking such numbers — generating more reactions than NBC’s two prior musicals combined. Despite facing a highly rated NFL game on CBS, last night’s live musical, whose all-star cast included Queen Latifah, Mary J. Blige and David Alan Grier, averaged a 3.4 rating/11 share in adults 18-49 and about 11.5 million viewers overall from 8 to 10:45 p.m., according to preliminary Nielsen estimates. The only NBC entertainment series to fare better this fall is “The Voice,” whose season premiere averaged a 3.5/11 in 18-49 and 12.37 million. For the night, NBC nearly tripled its season 18-49 average on Thursday with regular programming (3.4 vs. 1.2). And it finished ahead of football for the night in key female demos as well as kids 2-11 (3.1/13).