Oprah Winfrey. made $12 million off a single tweet on Tuesday, reports MarketWatch. Winfrey posted a video in which she talks about losing 26 pounds while eating bread every day along with a link to Weight Watchers. The mogul wasn’t paid $12 million for the tweet, but within an hour of its posting, the company’s stock had risen an astronomical 16 percent, according to the website. And since Winfrey owns 6.4 million shares of the company’s stock, 10 percent of its outstanding shares, this meant she’d turned a $12 million profit on the day.
As much as the tweet may have done for the company’s stock, it’s still down 20 percent from this time last year.
Sidebar: The power of Oprah!