Gap Apologizes And Pulls Ad Deemed Racist

According to Uptown Magazine, Gap has apologized for and announced it would replace a Gap Kids ad that many people deemed racist.  The ad for Ellen DeGeneres‘s kids clothing line with the mall staple, #GapKidsxED, features two white girls in acrobatic poses and another white girl resting her arm on the head of a Black girl, who stands passively.  The advertisement was shared with the caption: “Meet the kids who are proving that girls can do anything.”

The backlash was swift on Twitter:

And Gap took notice. On Monday, representative Debbie Felix issued an apology to Daily Mail Online:

“As a brand with a proud 46-year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended. We are replacing the image with a different shot from the campaign, which encourages girls (and boys) everywhere to be themselves and feel pride in what makes them unique.”

However, the Gap Kids ad hadn’t been deleted from the brand’s Twitter account as of Tuesday, reports Business Insider.