Gabrielle Union Ventures into Beauty Business with 'Flawless' Haircare Line

According to Forbes, Star of BET series Being Mary Jane, Gabrielle Union, is expanding her horizons as a beauty entrepreneur. Flawless by Gabrielle Union, a haircare line specifically targeted at women with textured hair, is set to launch in March.  Union is no stranger to the world of beauty brands. In fact, the 44-year-old Nebraska native who’s married to Chicago Bulls shooting guard Dwayne Wade, fronted the advertisements of cosmetics company Neutrogena for a period of 10 years.

The key difference between her previous ambassadorship gig and current endeavor is ownership. In order to get the project off the ground, the actress joined forces with Vince Davis. Davis, who serves as a CEO of the start-up, currently also acts as the CEO of haircare company Macadamia Beauty LLC.  Union’s haircare line - which shall be available for purchase on the company website Flawlesshair.com starting March 1st - will initially be centered around 10 different products. Prices range from $19 to $29. The two-figure price tags will get customers anything from shampoos to conditioners, blow dry cream, or a hair masque. Other products include ‘edge control’ gel, as well as an oil treatment. Namely, the company’s marula oil is sourced by indigenous women in South Africa in addition to giving health benefits.

In an interview with WWD, Flawless’ founder recalls the personal struggle she had to overcome in order to embrace her hair’s natural texture. “I went through a phase where I would leave my relaxer on so long, thinking the longer I leave this relaxer on, the straighter it’s going to be. Cut to lesions, like open wounds in my scalp, trying to chase something that was unrealistic, and eventually probably in my mid- to late-20s I decided to give up my relaxer, and I went natural.”

Flawless by Gabrielle Union will be available at Ulta Beauty stores nationwide, starting April 16.