According to Variety, CBS will stream Showtime’s pay-per-view fight between Floyd Mayweather and Andre Berto to the event’s paying customers on Saturday — a move that may be as much about countering piracy as promoting the Eye’s subscription businesses. The fight in Las Vegas will be available to Showtime PPV subs who fork over $64.99 on TV, as well as live on computers and mobile devices via cbs.com/fight. It’s the first time a Showtime boxing match will be streamed (legally) over the Internet. In addition, CBS is throwing in a free three-month trial of CBS All Access, its $5.99-per-month VOD service, as part of the deal.
Clearly, the Eye is hoping to drive up PPV sales for the fight — which Mayweather says will be the last one of his career — by including 90 days of All Access for free, and it’s angling to convert those viewers into paying OTT members past that. The Sept. 12 Mayweather-Berto welterweight world championship bout, to be held at the MGM Grand in Las Vegas, is promoted by Mayweather Promotions. The event will be produced and distributed by Showtime. In addition to the main event, the live stream will also feature three undercard fights, kicking off at 5 p.m. PT, following the weigh-in at 3 p.m. PT.
Sidebar: The Mayweather-Pacquiao should have been his last one. I'm sure few people care about seeing this one.