According to Shadow and Act, BET has announced a day of programming to honor Prince and and celebrate the artistic genius of this Rock & Roll Hall of Famer. The network will re-air an all-star tribute featuring Stevie Wonder, Erykah Badu, Janelle Monáe, Jennifer Hudson, The Roots, Prince’s long time friend Sheila E. and others influenced by his music. The following will also be highlighted across BET platforms.
— BET SOUL
Beginning at 6:00AM, 24 hours of Prince and Prince protégé videos and live performances
— BET JAMS
Prince-themed music videos will be airing at these hours: 9AM, 12PM, 5PM, 8PM, 1AM and 4AM ET
Prince-themed programming ALL morning from 4:00 – 10:00AM
In addition to linear programming, the network will also roll out some social media activations:
— The BET and CENTRIC TV Logo will be purple on all BET social media platforms
— There will be live tweets broadcast on air all day (get involved in the conversation on Twitter with the hashtag #BETRemembersPrince on 4/19)
— A funny Top 10 countdown of Prince’s shadiest moments called The Shades of Prince
— Talent confessionals revealing where they were when they learned of Prince’s passing, his influence on their careers, and what his life meant to them.
Coverage lasts all day Friday, April 21. Set your DVRs.