I did not think I could love the apple commercial that premiered during the Emmys featuring Mary J. Blige, Kerry Washington and Taraji P. Henson any more until I found out that Ava Duvernay directed it! This just puts the cherry on top. Ava let us know via her instagram today to never say never! She is so right.
If you missed the commercial check it out below along with Ava's instagram message. Black Girl Power!
Never ever say never. Never say you'll never direct a commercial. Because one day a legend named Jimmy Iovine invites you to create THREE commercials for Apple Music. And then he introduces you to a bad-ass black woman executive named @badassboz to oversee the thing. And she trusts you and wants you to do YOUR thing. And then you get to play good music with queens named @kerrywashington @tarajiphenson and @therealmaryjblige while making pretty pictures with a terrific crew via @rsafilms. And then the first spot airs during the #Emmys and people really dig it. And what if you'd said never!? So, the moral of the tale is - never EVER say never. xo